Blogger: Steve Jobs is a liar because he used a 3D pie chart!
Commenter: Not really because X, Y and Z. Anyway, who cares?
Blogger: You're clearly an Apple fanboy/zealot.
We can generalise this structure into:
[Extremely weak argument against Apple because Apple == pageviews]
[Commenter calls blogger on inanity]
[Blogger uses the 'fanboy' smokescreen as a shield against the rebuttal]
It's surprising, though, to see a journalist openly insulting his corresponding readers:
JackSchofield: "... I guess stupidity is an essential part of the Mac fanboy approach to reality"
Disappointing and childish to see a mainstream journalist trolling the comments on his own blog. Really, very disappointing indeed.