I love Seth Godin's writing. I love his relentless focus on seeing the world around us as it is, rather than as you wish it to be. At the same time, he never leaves you with a feeling that this is all it could ever be. I find his writing incredibly optimistic, even in the face of the sometimes-destructive power of change.
In Who Will Save Us? he writes:
Who will save book publishing?
What will save the newspapers?
What means 'save'?
If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It's over.
We need to get past this idea of saving, because the status quo is leaving the building, and quickly. Not just in print of course, but in your industry too.
I think "The Status Quo is Leaving the Building" might be a perfect motto for 2010.
If you're not reading Seth you really, really need to start.