Out of School 70: Because You Won

On this week's show, Bradley and I range across a number of topics but the underlying theme, I think, comes from one of my favourite West Wing episodes, Posse Comitatus.

President Bartlet is faced with the option - perhaps the necessity - of assassinating a visiting dignitary who has been implicated in a terrorist plot. Bartlet struggles with reconciling the need to eliminate the threat with his principled stance against violence. The tension is resolved in a great scene towards the end of the episode in a conversation with Leo McGarry:

LEO

What is your objection exactly, sir?

BARTLET

Doesn't this mean we join the league of ordinary nations?

LEO

That's your objection? I'm not gonna have trouble saying the Pledge of Allegiance tomorrow.

BARTLET

That's not my objection.

LEO

Sir...

BARTLET

It's just wrong. It's absolutely wrong.

LEO

I know, but you have to do it anyway.

BARTLET

Why?

LEO

'Cause you won.

As we explore in the show, I think this is exactly where Apple is at right now. Insurgent Apple didn't do product roadmaps. Underdog Apple didn't make future commitments. Revolutionary Apple didn't make lifecycle support guarantees. We explore the possibility that it's time for Apple to start doing some of this.

Won't Apple join the league of ordinary companies? Maybe they have to do it anyway.

Why?

'Cause they won.

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